Messages & follow-ups
LinkedIn message automation with follow-ups that know when to stop
Send the first message the moment a lead accepts, follow up based on whether they replied or even read it, attach files, voice notes or a personal video, and stop every remaining step the second they answer, on LinkedIn or any other channel.
Marco Rossi
Founder · Stackly · via Sam
Invitation accepted · Tue 14:20
Thanks for connecting, Marco! Curious how Stackly books meetings today?
Seen · no reply · follow-up in 3 days
Quick one: would a 2-minute voice walkthrough help?
Sure, send it over!
- default messages per account
- 60 / day
- branch on read receipts
- Seen?
- variants on every message
- A/B
- stop on reply, any channel
- Instant
Overview
Follow-ups win deals, bad follow-ups lose them
Most replies on LinkedIn come after the first message, not from it. But a follow-up that ignores what happened (“just bumping this!” to someone who already replied by email) costs more than it earns. Good LinkedIn message automation reacts to what the lead did.
In ReachPods, every message is a step in a visual flow. The first one can wait for the connection to be accepted, follow-ups can wait on replied? or message seen? with the window you choose, and each branch can say something different. A lead who read your message and didn’t answer gets a short nudge; one who never opened it gets a new angle.
Each step re-checks the lead’s status right before it sends. If a reply arrived a second earlier, on LinkedIn, email, WhatsApp, Instagram or Telegram, the follow-up is never sent. Replies land in the unified inbox, where a human takes over.
After acceptance
Automatically message new LinkedIn connections from the right account
Put a invitation accepted? condition before your first message and the message goes out as soon as LinkedIn reports the new connection, from the account the lead accepted. Connection state is tracked per sender, so with several LinkedIn accounts the conversation never splits.
Already connected? A profile visit detects first-degree connections, so you can message existing contacts without sending an invitation at all.
- Triggered by real acceptances
- Sent from the connected account
- Works for existing connections too
Sticky senders
Each lead keeps its sender
- LFAlex
Lena Fischer
Invite → message → follow-up
- MR[email protected]
Marco Rossi
Email #1 → bump, same thread
- SMSam
Sofia Martin
Invite → message
- PS+44 7700
Priya Shah
WhatsApp → voice note
Smart follow-ups
LinkedIn follow-up automation that branches on replies and read receipts
Follow-ups wait on conditions instead of fixed timers. Replied within 3 days? moves on the moment a reply arrives. Message seen? uses LinkedIn’s read receipts to tell apart people who read and ignored you from people who never opened the conversation.
Waiting conditions are woken by real events, not polled once a day, and waits are measured on the campaign’s own clock. Pause a campaign and every lead’s clock pauses with it.
- Replied? and message seen? conditions
- Waiting windows you choose
- Event-driven, not polled
- Clocks pause with the campaign
Campaign
After acceptance
Message #1
+1 hour after accept
Voice note
+2 days
Short bump
+3 days
Email if still silent
+5 days
Rich messages
Attach files, voice notes and personal videos to LinkedIn messages
Message steps accept attachments: a one-page case study, a PDF proposal, an image. They also accept a voice note, either a recording you upload or an AI voice note in your cloned voice that says each lead’s name.
LinkedIn message steps can go one step further with an AI video: your avatar, speaking your script, addressed to that lead. Or attach a regular video you recorded yourself.
- File attachments
- Uploaded or AI voice notes
- Per-lead avatar video
- Variables in every script
Voice note step
Script
Hey {{first_name}}, Alex here. I saw {{company}} is hiring two SDRs and had an idea for the ramp-up. Worth a quick chat?- Hey Lena… Loopwise…0:24
- Hey Marco… Stackly…0:22
- Hey Jonas… Northlane…0:23
Stop on reply
A reply stops the sequence, even mid-step
Replies arrive from the providers as webhooks within seconds. The moment one is received, the lead is marked replied and every remaining step is cancelled, on every channel.
There is no race condition: every action re-checks the lead’s status right before it is sent, so even a follow-up being prepared at the exact second the reply arrived is never sent.
- Webhook-driven, near real time
- Cancels steps on every channel
- Re-checked right before each send
Lena replied on LinkedIn
Reply received: “Are you free Thursday?”
LinkedIn · via Alex · 10:42
Cancelled: email bump (scheduled 11:00)
Email · [email protected]
Cancelled: WhatsApp voice note (Thu)
WhatsApp · +44 7700
Lead moved to Inbox → Interested
Stopped on every channel
A/B testing
A/B test LinkedIn messages and keep the opener that gets replies
Add variants to any message step and leads are split between them. Analytics shows, per variant, how many messages were sent and how many leads then replied, so the “which opener works” debate ends with data.
Combine variants with spintax and AI variables to keep every message unique while you test the structure.
- Multiple variants per step
- Sent and replied per variant
- Works with spintax and AI
A/B test · opener
Result
Variant B wins with 95% confidence. All new leads now get B.What’s included
LinkedIn message automation features
Variables and spintax
First name, company, title, industry, company size and custom fields, with spintax for natural variation.
AI-written messages
Let the AI write each message from the lead’s profile and earlier steps, within LinkedIn’s length limits.
Human review
Turn on review for a step and AI messages wait for approval, edits or a skip before they’re sent.
Message limits
60 messages per account per day by default, with random gaps and working hours.
Multichannel fallback
No reply on LinkedIn? Branch to email, WhatsApp or Instagram in the same flow.
One timeline per lead
Every message, read receipt and reply is visible on the lead’s timeline and in the inbox.
How it works
LinkedIn message automation: how it works in four steps
- 1
Start after acceptance
Place an “invitation accepted?” condition, then your first message.
- 2
Add follow-ups
Wait on “replied?” or “message seen?”, and write a different follow-up for each branch.
- 3
Enrich the message
Attach a file, a voice note or a personal video, and add an A/B variant.
- 4
Let replies take over
Any reply stops the sequence and lands in the unified inbox.
Who it’s for
LinkedIn message automation: who it’s for
SDR teams
Run a three-touch LinkedIn follow-up sequence per persona, A/B test the opener and hand replies to AEs from one inbox.
Consultants and coaches
Send a short voice note as the second touch. It feels personal, and it’s the same script for everyone.
Recruiters
Message new connections about a role immediately after they accept, and follow up only if they’ve seen it.
FAQ
LinkedIn message automation: questions and answers
Something else on your mind? Get started and try it on your own accounts.
Can I automatically message people after they accept my connection request?
Yes. Put an “invitation accepted?” condition before your message; it’s sent as soon as the acceptance is detected, from the same account.
How many LinkedIn messages can I send per day?
The default is 60 messages per account per day, with random gaps between actions and working hours. You can adjust it per account.
Will follow-ups stop if someone replies on email?
Yes. A reply on any channel stops the lead’s sequence on every channel.
Can I see if my LinkedIn message was read?
Yes. Read receipts appear in the inbox and the “message seen?” condition can use them in your flow.
Can I send voice notes on LinkedIn automatically?
Yes. Attach a recording, or use an AI voice note generated in your cloned voice for each lead.
Can I message my existing connections?
Yes. Import them, and the flow can message first-degree connections without sending an invitation.
LinkedIn outreach automation
More LinkedIn outreach automation features
Everything else you can automate on LinkedIn.
LinkedIn outreach automation
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Keep pending invitations under control
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Message without connecting first
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Content posting as you or your page
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Import searches, filter, enroll
Learn moreLead extraction
Post engagers, viewers, followers
Learn moreMultiple LinkedIn accounts
Groups, rotation, health per account
Learn moreKeep exploring
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