Instagram DMs
Instagram DM automation that sends personal messages, not spam
Send Instagram DMs that mention each prospect’s name, brand and latest post, with a voice note or file attached, from accounts they already noticed. ReachPods paces every DM inside safe daily limits, shows when it’s seen and stops the moment they reply.
ava.builds
Ava Kim · Instagram
Hey Ava! Loved your reel on design sprints. Recorded something quick for you 👇
Seen · Wed 18:02
Love what you’re building 🙌
- default DMs per account
- 35 / day
- notes and files in DMs
- Voice
- branch on seen receipts
- Seen?
- variants on every DM
- A/B
Overview
The DM is the last step, not the first
Cold DMs from strangers land in message requests, and most are never opened. A DM from an account that followed you, liked your post and left a thoughtful comment last week gets read. That’s why ReachPods treats the DM as the last step of an Instagram sequence, not the first.
The Send DM step supports everything a personal message needs: {{variables}}, spintax, AI personalisation, A/B variants, file attachments and voice notes, including an AI voice note in your cloned voice.
Each Instagram account sends up to 35 DMs a day by default, inside its working hours with random 60 to 180 second gaps. Seen receipts come back in real time, and replies land in the unified inbox, stopping the sequence on every channel.
Personalisation
Personalised Instagram DMs with variables, spintax and AI
Write the DM once with {{first_name}}, custom fields from your import and spintax for natural variation. Or let the AI write each DM from what it knows about the lead, within Instagram’s length limits, with your template as fallback.
Add A/B variants and leads are split between them, so you can see which opener gets replies.
- Variables and custom fields
- Spintax
- AI-written DMs with fallback
- A/B variants
Message · A/B test
Rendered for Lena · variant B
Hey Lena, loved your post on cutting onboarding from 14 to 3 days. Curious how Loopwise books meetings today?Voice and files
Send voice notes and files in Instagram DMs
Attach a file (a lookbook, a price list, an image) or a voice note. Use your own recording, or an AI voice note that speaks a script with the lead’s name in your cloned voice.
- Uploaded or AI voice notes
- Images and documents
- Text and media in one step
Voice note step
Script
Hey {{first_name}}, Alex here. I saw {{company}} is hiring two SDRs and had an idea for the ramp-up. Worth a quick chat?- Hey Lena… Loopwise…0:24
- Hey Marco… Stackly…0:22
- Hey Jonas… Northlane…0:23
Seen and replies
Follow up on seen DMs, stop on replies
Seen receipts power the message seen? condition: follow up with people who read your DM, try another channel for those who didn’t. A reply on Instagram, or anywhere else, cancels every remaining step.
- “Message seen?” condition
- Fallback to email or WhatsApp
- Stop on any reply
ava.builds
Ava Kim · Growth Lead · 12.4k followers
- FollowedDay 1
- Liked latest postDay 1
- AI comment on latest postDay 2
- DM with voice noteDay 3
Safe limits
Instagram DM limits that keep accounts healthy
Instagram is strict, so DMs default to 35 per account per day, part of a total under 100 actions including follows, likes and comments. Warm-up ramps new accounts gently, and quotas are shared across all campaigns.
- 35 DMs / day by default
- Under 100 total actions
- Warm-up for new accounts
Warm-up · day 6 of 14
New account ramp
- Invitations / dayramping12/25
- Invitations / week58/150
- Messages / day24/80
- Follows & likes / day30/60
Limits rise automatically until day 14
What’s included
Instagram DM automation features
Warm-up steps first
Follow, like and comment before the DM so it comes from a familiar account.
Has Instagram? condition
Route leads without an Instagram username to other channels.
Multiple accounts
Rotate DMs across several Instagram accounts, each lead staying with one.
Unified inbox
Reply to DMs with text, files or voice notes from one inbox.
Human review
Approve AI-written DMs before they go out when you want a human check.
Blacklist
Accounts that asked not to be contacted are skipped before every step.
How it works
Instagram DM automation: how it works in four steps
- 1
Warm up
Follow, like the latest post and comment over a few days.
- 2
Write the DM
Variables, spintax or AI, plus a voice note or file.
- 3
Branch on seen
Follow up with readers, switch channels for the rest.
- 4
Reply in the inbox
Replies stop the sequence and land in the unified inbox.
Who it’s for
Instagram DM automation: who it’s for
Creator partnerships
DM creators after engaging with their content for a few days.
Wholesale and B2B e-commerce
Open conversations with boutiques and stockists where they run their shop.
Local service agencies
Reach salons, studios and restaurants in the app they check all day.
FAQ
Instagram DM automation: questions and answers
Something else on your mind? Get started and try it on your own accounts.
How many Instagram DMs can I send per day?
ReachPods defaults to 35 DMs per account per day, inside a total under 100 Instagram actions.
Can I send voice notes in Instagram DMs?
Yes. Attach a recording, or use an AI voice note generated in your cloned voice.
Will my DMs land in message requests?
DMs to people who don’t follow you may. Following, liking and commenting first makes them much more likely to be noticed and read.
Can I see if my DM was seen?
Yes. Seen receipts appear in the inbox and the “message seen?” condition can use them.
Does a reply stop the sequence?
Yes, on every channel.
Instagram outreach automation
More Instagram outreach automation features
Everything else you can automate on Instagram.
Start your first multichannel campaign today
$39 per connected account, every feature, every channel. Add accounts as you grow.